Navigating complex business decisions?

I help organizations transform research insights into strategic advantages. With expertise in market research, user experience, and service design, I bridge the gap between customer needs and business strategy.

Why partner with me?

Strategic Research Leadership

Proven Business Impact: Track record of driving strategic pivots and product decisions through research, including reducing customer churn by 3% through data-driven initiatives and reducing research costs by 30% by using out-of-the-box methods or negotiating with third-party vendors.

Growth Expertise: Specialized experience in helping companies scale and transform, particularly in technology and financial services

Stakeholder Alignment: Skilled at unifying cross-functional teams around customer insights, turning research into actionable strategies

Research Program Development: Experience establishing research practices in low-maturity environments, including building global research panels of 15,000+ users

Core Services

Strategic Research

  • Market segmentation and opportunity sizing

  • Product-market fit validation

  • Competitive landscape analysis

  • Key drivers and pricing analysis

  • Customer journey mapping

  • Jobs-to-be-done

Research Operations

  • Research program establishment

  • Stakeholder alignment workshops

  • Methodology design

  • Team training and capability building

  • Research governance frameworks

User Experience & Service Design

  • Discovery research

  • Usability testing

  • Service blueprint

  • Customer experience optimization

  • Prototype validation

  • Workshop facilitation

Methodological expertise

Advanced methods

  • Segmentation analysis using SPSS

  • Kano model implementation

  • Conjoint analysis (using Conjointly)

  • Statistical analysis (cluster, regression)

  • Survey design and analysis

Mixed methods

  • In-depth interviews

  • Focus groups

  • Usability testing

  • Journey mapping

  • Service blueprinting

Industries served

  • Financial Technology

  • Technology

  • Government

  • Mining & Industrial

  • Retail & Commerce

Ready to Transform Insights into Action?

Let's discuss how I can help your organization make more informed, customer-centric decisions. Whether you're launching a new product, optimizing existing services, or seeking to better understand your market, I bring the expertise to turn research into results.