Portfolio
This selection of work highlights how research can reshift product strategy and change internal perspectives about users or customers.
Mega: Password Manager
Summarizing complexity into digestive pills
The Password Manager segmentation project exemplified the balance between creativity and precision. It wasn’t just about creating a product; it was about shaping MEGA’s future in cybersecurity. And as a researcher, this experience reaffirmed my belief that our ultimate role is to guide teams beyond the "what" and "why," helping them confidently tackle the question, "What’s next?"
Product strategy
Quantitative research
Cluster analysis
Customer segmentation
Workshops
MYOB: Sole traders
Redefining a misunderstood audience
Imagine trying to create a product for a customer you think you understand—but don’t. MYOB believed Soloists lacked confidence and wanted solutions to empower them. My research revealed a completely different story.
Segment strategy
Qualitative research
Customer journey maps
User archetypes
Workshops