Shaping user-centered decisions and seamless services through research and design.
I’m a collaborator and a connector, with a focus on delivering projects that drive impactful solutions that work for users and businesses. From guiding product launches, optimizing services or helping senior leadership shaping strategy, I partner closely with cross-functional teams to ensure meaningful change.
Design with data and actionable insights
My skills are based on over a decade of consultancy, research and business strategy practice. I engage at an executive level across product, design, marketing and brand to support strategies
-
I design and conduct comprehensive product discovery, go to market studies, usability tests, and customer and brand insight projects. Using a mixed-methods approach, I delve deep into your customers’ and users’ contexts, uncovering not just the “why” but also the “how” behind their behaviours and decisions.
-
I co-create solutions that span user journeys and end-to-end service experiences. Through tools like service blueprints, creative workshops with cross-functional stakeholders, and compelling storytelling, I ensure data and the customer's voice remain central to decision-making.
-
I bring clarity to business challenges by analyzing key metrics, analysing Voice of Customer (VoC) feedback loops, and aligning insights with strategic goals. From optimizing customer journeys to identifying growth opportunities, I help organizations bridge the gap between customer experience and business outcomes
Some of my clients in the last decade
What others say about me
“As a mentor, Luciana was a game-changer in my professional life. I faced significant challenges at work when I first started my career as a product designer, and Lu always demonstrated extensive knowledge in UX Research and provided me with the tools to find solutions to these challenges. In addition to practical assistance with my design process, she recommended excellent materials and content that I still use in my daily work. She is a highly competent professional and has been very generous with me since the beginning of our mentorship..”
— Heloisa, one of my mentees
“I hired Luciana to lead the Design Research initiatives in a very research-heavy enterprise product suite. Without any domain knowledge, she was able to successfully deliver strategy-informing insights much earlier than expected. She has the drive to deliver best-in-class research, informed by her extensive background in market research. She "just gets it" and is very comfortable uncovering the unknown. She doesn't work in a silo either, collaborating with her Product Design colleagues to elevate the standard of research across the vertical in which we worked. She is an asset to any organisation and team.”
— Fearghal, Director of UX
“I feel very lucky to have worked with Lu as it is rare to find a researcher with such ample experience in both quantitative and qualitative research. Lu is generous with her extensive knowledge and experience and is always willing to collaborate and share her ideas. She is also a great listener and is someone others can go to for research advice. Lu is innovative with her research and is always trying new methodologies and tools. I have learnt a lot from Lu and hope to work with her again.”
—Annabelle, Senior UX researcher
“I was fortunate to work alongside Luciana while at MYOB. Lu has an exceptional depth of knowledge and experience and brings to her craft an infectious joy and exuberance. She has a passion for what she does and advocates for rigorous design research by mentoring and coaching others in her team. Lu’s work ethic is impeccable, she is always the first person to offer help or support and has a great sense of humour! She is great to work with would be a valuable asset to any team.”